You have completed so many steps already to set up your business. What is more, you know your competitors and have a good idea where they are posting and giving interviews. By this time, you should have a list of potential websites where you would like to share your posts and articles promoting your product or service. What is more, you know what your target audience expects.
In case you would like a quick walkthrough, I will present you with a framework to follow to identify bloggers and podcasters. What is more, you will find the attachment to these classes, which should structurize your work.
- Find a blog you are interested in
- Gather the analytics about that blog
- Identify contact persons
- Take care of your content, bio and CTA links
- Plan the activity
Step 1. Find a blog you are interested in
This should be straight forward. By this time, you should have a pretty good idea of blogs you like and where you would like to be.
Step 2. Gather the analytics about that blog
If you want to reach out to a large number of people, the blog has to be popular. Hence it needs a broad audience. Fortunately, it can be measured. We will focus on the following parameters: Domain Authority, Traffic Rank, Number of Email Subscribers, Number of Blog Subscribers, Twitter Followers, and Facebook Fans.
Find the domain authority
Every domain has a KPI called Domain Authority. Not going into detail, a number between 0 and 100 determines how the overall worldwide community trusts this domain. For example, Google is 100, Forbes is 97.
The easiest way to check the Domain Authority is to head to small seo tools.com.
Type, for instance, the domain: i Heart Dogs.com.
We are getting a result of DA equals to 75. This is a highly prominent domain.
Find the Traffic Rank
Let’s see how popular our target blog is. For this purpose, we will use alexa.com. Go to Alexa, scroll down the page, and type the URL you want to check.
In our example: i heart dogs.com. We see that the blog ranks pretty high, considering almost 2 billion pages.
Number of Email Subscribers
This point is tricky. Not everyone publishes this information, but many do. Sometimes the easiest way is to join a newsletter, and you will receive how many email subscribers you have joined.
We are lucky with our i heart dogs.com blog.
We click the “Subscribe” tab, and we are bombarded with the valuable information about over 1 million subscribers.
It’s a vast audience!
Number of Blog Subscribers
To receive this information, you will head to feedy.com. We type the i heart dogs.com, and the information is returned within seconds.
We see that a little bit more than 600 followers subscribed to this blog. Not many, but maybe in this business niche, they might be high-value customers.
This is quite easy. Find the Twitter profile and check the number of followers. We see that our dog’s site has almost 17000 followers. Not bad.
Go to the Facebook page of your blogger and check how popular the site is. In our i heart dogs.com case, it results in more than 4 million likes and follows. It is enormous!
Once we have all the analytics, it is time to identify contact persons.
Step 3. Identify contact persons
It is quite evident that you need to find a contact person who is in charge of publishing posts and is responsible for the page content. If this is not written explicitly next to the blog author, you need to look for the information in the page section: contact us or similar. In our case, we had no issues with finding both the author and the contact address for queries.
Step 4. Take care of your content, bio and CTA links
Let’s assume that you have identified a blog; you have analytics and blogger contact details. Now, it is time to write a comprehensive article. First of all, check if similar materials are not already in place on the given blog. If they are, check if they are still up to date and relevant. Secondly, write an article that will be popular. To do it, you can open Buzzsumo.com and search for the articles that are popular under keywords related to your business. Read the most popular articles and see if you can beat them. If so, go for it. Remember to include links to your bio and CTA pages. Your ultimate aim is to promote your business.
Step 5. Plan the activity
Plan when and to whom you will reach out. Mark the status and follow your plan.
The ultimate aim of reaching out to bloggers and podcasters is to receive a “do-follow” backlink. You want your page to be visible to search results, so the traffic comes to your business.
This process is not simple, and it will probably take a little bit more time to get in touch with bloggers. Unless they are your good friends, you will need to spend some time building trust. Try also to start with less popular ones as they might be more eager to support you. Explain to them what they will get if allowing you guest posting.
P.S. That article has tons of valuable content. Nevertheless, if you start reading from the bottom of this article, please find a summary of what this is about.
- Firstly, you have learned what the steps needed to reach out to bloggers and podcasters are.
- Later, you know how to assess the value of the given blog or a blogger.
- As a result, you have filled out the template, and you have a plan.