How often do you think about reaching out to your colleagues and friends when starting your business?
It is incredible how many newbie business owners are afraid of going out to their closest Network of well-known people. If you are not telling about your business to your family or friends, re-think it.
First of all, even if they are not directly interested in your offer, they might know someone who is.
Secondly, there is no more powerful marketing, then word of mouth. People trust the ones who they know.
By the way, do you remember about our mantra: “They need to know you, trust you, like you and willing to buy before you even try to sell anything to them.”
Therefore this today’s classes will be about ways of reaching your Network.
Your Network
Consider the following media you are present (as a physical person). I bet you have your profile at least in one of the following:
- YouTube
- Tik-Tok
- Quora
Besides this, you own in your smartphone a bunch of phone numbers and email addresses of people who you know and who knows you. These are the ones that are the easiest to reach. Is it difficult for you? If yes, then imagine how difficult it is to contact people who do not know you, and you need to convince them to trust you!
Therefore, write them a message, an email or call them to talk about your business. Tell your friends about your idea and your website. Ask them for a favor to let other people know about your business.
Additionally, you can make a deal with them – they might receive a commission if they like for every person who buys your product if that buyer comes from one’s reference. However, be subtle about such an offering – they might feel offended. People who know you and trust you usually feel good enough when doing a favor without money. It is in human nature to do something right where the reward comes as a great feeling of helping someone!
Writing a message
Below you will find an example of an email and direct message to your colleagues. Keep it informal, yet to the point and in a positive tone.
Follow the KISS rule, what stands for Keep It Simple, Stupid. The point of the message is to present the idea quickly. Within the email, you should answer the question: “What problem your offer solves?” and jump into conversation off email as soon as possible.
Below is the template you can reuse.
Conclusion
Reaching out to people is an inevitable step in the whole process of growing your business. Why not start with the “low hanging fruits”? A network of your friends and colleagues can be one of the best shots at the beginning of your business career. Reach to them in all known media and channels. Remember to keep it simple and in a friendly manner. The worst thing that can happen is that some of them will reject you. On the other hand, if you reject yourself before reaching them, you will never know what you lost.
P.S. In this short article:
- You have learned how vital Your Network is
- You know how to keep reach out message simple