This sounds like a truism, but in the long run, what matters is quality.
You are now almost four weeks in the business. You have learned a lot, and you understand that delivering inferior quality products or services can quickly turn against you. You know how powerful word-of-mouth is, and it can act in your favor when customers are happy.
Review Your Product or Service
To be on the same page, you need to understand that customers asses your product or service through different perspectives like:
- Your store or webpage cleanliness
- Transparency of your offer
- Delivery Time
- Refund policy
- Product quality itself
- Did your product or service resolve their problem, and to what level?
Remember to check in-person the quality of your product before making it available to the customers. No matter if it is a digital product (software, online course, video, podcast) or a physical one, always have an eye on it and a final decision to make it public.
If you hire subcontractors, check the final product as well as components, if possible. If your business is about dropshipping, make sure that the factory delivers the first sample to you, and all quality issues are resolved before selling a product.
As your business grows, you can consider hiring a quality manager who takes care of it. Nevertheless, you should be aware of what your business is producing and delivering.
To begin with, you can head to one of the online courses related to introducing Lean Six Sigma approach. It is about how to keep the quality of your product and processes. You can even get certification (so-called “a belt”).
Conclusion
Please, use your day to check your products and processes one more time. Confirm that they have a quality you expect and are in place. You can also use the “My New Business Checklist” document attached to these classes.
P.S. If you start your reading from the bottom, below you will find a summary of what you get.
- You understand that the high quality of your product and services must be one of the top priorities. If delivered in will act in your favor, if not then word-of-mouth can harm your brand and money
- You reviewed your product, services, and processes, and you are sure of the quality you are going to deliver.